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How to set up a men’s clothing store: Step

Tips for a Men's Clothing Store

How to set up a men’s clothing store: Step-by-step tips
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For set up a men’s clothing store it will be necessary to invest around R$ 20 thousand reais, at the very least. Most of this capital will be used to structure the space and purchase the initial clothing stock.

The ideal is to have a space of at least 40 m² to open the store.

Investing in a clothing store has always been a good deal. However, instead of setting up a large store to serve all types of audiences, new entrepreneurs are segmenting and focusing on a single area.

Therefore, you can find both a women’s clothing store and a men’s exclusive store.

So if you are really looking to invest in the menswear market, I made sure to select some useful tips to start your own store and work with maximum success right there in your city.

With a well-organized store and focus on its customers, success will surely be a matter of time.

Tips for a Men's Clothing Store

1. Make a plan to open the store

You don’t just come to the conclusion that you’re going to start a business like that and that’s it. It takes a whole study and planning at each stage to make it work.

It is even highly recommended to create a business plan for your company, so that you can have more control over the steps that need to be taken.

Do market research to understand the types of clothing men like in your city. See who will be your direct competitors, what new products there are in this field, think about differentials to offer in your store and other details.

2. Find a suitable business location

Everything must start with the search for the right commercial point for this type of store. The ideal is to focus on high-traffic streets, which people tend to go shopping with a lot of frequency or even in a smaller neighborhood. As long as it has the potential to generate good results for you.

As your wish here is to know how to open a men’s clothing store, don’t forget to look for a place where there are parking lots nearby, in order to make life easier for your customers.

The internal space of your store will need to be very cozy, with good ventilation and lighting, but don’t forget to keep the place well organized.

This space will need to have inventory, a small office, at least 1 bathroom, changing rooms and a sales area. You will also need a large counter that will be where the store cashier will work.

3. Legalization of the men’s clothing company

Don’t leave the bureaucratic part to the last minute, because it can get in the way of opening your company. So, from the moment you start the process of setting up the store, hire an accountant to help with this.

Along with it, you will legally open your business, thus obtaining the CNPJ, a license from the city hall and other licenses necessary to start working.

4. Look for men’s clothing suppliers

In the same places where retailers buy women’s clothing for resale, you will also find wholesale men’s clothing.

However, it is necessary to make a more careful analysis of its suppliers, because men’s pieces are generally not produced in as high a volume as women’s.

Anyway, take the time to research these distributors or manufacturers. A good tip is to go straight to the large manufacturing hubs, such as Goiânia, Fortaleza, Caruaru, Santa Cruz do Capibaribe and other similar places.

One option that can help you find good places to shop for clothes is the Vip Supplier List that I always recommend here. This is a guide that brings together hundreds of suppliers of cheap clothing for retailers and bags.

how to set up a men's clothing store

5. Investment to set up a men’s clothing store

The initial investment will be something inevitable for this type of business. It’s not enough just to know how to set up a men’s clothing store, but you also need to keep in mind everything you’ll need and where you should put your money.

There is no way to say for sure how much all this costs, but right away you will need to rent your commercial point, invest in good decoration and buy basic equipment such as shelves, shop windows, service counters, chairs for customers and other things.

The total investment, including your entire product inventory, can vary greatly and will depend on the type of store you intend to set up. But in general it will be between R$ 20 and R$ 60 thousand Reais.

6. Choose the types of men’s clothing to sell

The male public is usually very demanding about buying clothes nowadays and you are the one who is looking for tips on starting a men’s clothing store, you will need to build your stock with the best possible products.

What most shopkeepers do is look for clothing factories and establish partnerships to buy different types of clothing. This will certainly be a stage that will take a little time, as it will be necessary to research to find the best suppliers in the Brazilian market.

Another excellent option in this business is working with the sale of imported products. That’s right, imported men’s clothing has a very good sale and you can easily supply your store with the most varied imported products.

Branded t-shirts and polo shirts are highly sought after by men and putting them on sale in your new store can be synonymous with success. So innovate!

Is it worth opening a men’s clothing store?

According to surveys, the menswear market is growing a lot and big brands are increasingly focusing on this audience. Several companies that previously focused only on the female audience, started to see in the male market the possibility of increasing their revenues even more.

With this, it is totally possible to invest in a store of this type and be very successful nowadays.

However, it is necessary to work with a very strong focus on the male audience, thus offering a high quality service and always looking to break some objections that many men still have when it comes to shopping.

Does setting up a men’s clothing store make money?

Yes, it makes a lot of money if you manage to build a quality store, in a privileged location and that can offer the best products to your target audience.

Of course what you will need from the start is to try to turn your shop into something familiar in your town, so that most men will know. My tip is that you start with a good opening and a flashy promotion to attract as many people as possible.

After that, just invest in disclosure to reach your audience and work to build customer loyalty.

Therefore, it is not difficult to open a menswear store in your city and all you will need in addition to what I have shown you here is a good knowledge of the menswear market.

Finally, I hope you enjoyed all the tips that I highlighted throughout this article today.

Check more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.

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