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How to sell on Instagram? See tips for setting up a store on the social network | Stay at home

Instagram Night Mode: how to make the app with a dark background

How to sell on Instagram? See tips for setting up a store on the social network

sell at Instagram it could be an alternative for stores that were forced to close their doors due to the quarantine of the new coronavirus. The social network, which has a direct shopping feature on the platform, is especially useful for small businesses that need to maximize their reach and adapt their operations to the reality imposed by the pandemic. Below, check out eight tips for setting up a store on Instagram.

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1 of 7 How to sell on Instagram? See tips for setting up a store on the social network — Photo: Nicolly Vimercate/TechTudo

How to sell on Instagram? See tips for setting up a store on the social network — Photo: Nicolly Vimercate/TechTudo

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See also: Instagram Night Mode: how to make the app dark background

Instagram Night Mode: how to make the app with a dark background

Instagram Night Mode: how to make the app with a dark background

1. Have a business profile with a good description of the business in the bio

The first step to selling on Instagram is creating a business profile. Business accounts allow you to analyze metrics such as reach of publications, impressions, interactions and profile visits. It is also possible to obtain data about the audience that follows the page, including location, gender, age, age group and periods of greatest activity on the platform. Business profile owners can also promote posts.

2 of 7 Commercial profile with complete description of the business — Photo: Ana Letícia Loubak/TechTudo

Commercial profile with complete description of the business — Photo: Ana Letícia Loubak/TechTudo

With the account properly configured, you need to describe your business in the Instagram bio. The description should not leave any doubts about the segment in which you work and the product you offer the customer. If your brand has a website for sales, it is important to include the link to the online store in the bio. If you need to aggregate multiple links, try using tools like Linktree.

2. Post photos and videos with good quality and description

Instagram is a visual social network. If you want to sell on the platform you need to keep this in mind. Invest in good quality photos to compose an attractive feed, and enjoy videos to explore product features such as finish and proportions. It is also worth explaining the way of using and advantages of the merchandise.

3 of 7 Invest in good quality photos to create a visually appealing feed — Photo: Carolina Oliveira/TechTudo

Invest in good quality photos to create a visually appealing feed — Photo: Carolina Oliveira/TechTudo

In the caption, describe the product in detail and also inform the price and payment terms. Avoid revealing the value of the merchandise only through private messages – the famous DM. This tactic makes the sales operation difficult and can drive away potential customers.

Hashtags are the main way of indexing content on Instagram. When used well, this tool can attract new followers to your page and help boost the number of sales. To do this, research the main hashtags used in your niche market and add them to your posts. If you are having difficulty, try using the Tags Finder website.

4 of 7 Hashtags Index Content to Instagram Search — Photo: Melissa Cruz/TechTudo

Hashtags index content to Instagram search — Photo: Melissa Cruz/TechTudo

This way, people who follow the hashtag will be able to view the post and reach your profile more easily. If the page offers valuable content, quality photos, and full descriptions, it’s possible that you’ll gain a customer. Remember that Instagram allows up to 30 hashtags per post, but it is recommended to use the feature sparingly.

Instagram’s shopping function allows brands to register and sell their products directly on the social network. The feature shortens the purchase path for the customer, who does not need to leave the platform to purchase the goods.

5 of 7 “Shop” tab brings together all the items advertised by a brand on Instagram — Photo: Reproduction/Taysa Coelho

“Shop” tab brings together all the items advertised by a brand on Instagram — Photo: Reproduction/Taysa Coelho

To create a store on Instagram you must have a business account and a business page on Facebook. Then, simply link your Instagram profile to your Marketplace or Business Manager catalog and tag the products in the posts.

Instagram Stories is a very useful tool to generate engagement between the brand and followers. According to a survey by the company Social Bakers, the use of Stories commercially grew 21% from 2018 to 2019. The success is due, in large part, to the tool’s dynamic format, which allows for a closer relationship with the consumer.

6 of 7 Use of Instagram Stories commercially grew 21%, study points out — Photo: Marvin Costa/TechTudo

Use of Instagram Stories commercially grew 21%, study points out — Photo: Marvin Costa/TechTudo

Take advantage of Stories stickers, such as questions, polls and quizzes, to create interactive content. Another tip is to use the space to show behind the scenes of the business, who makes up the team and other relaxed moments. It’s worth mentioning that if your account has more than 10,000 followers, you can link a product to Stories – the famous “drag up” feature.

6. Respond DMs and interact with followers

Good service is essential to ensure customer satisfaction and loyalty. So, remember to check your inbox and respond to customers as quickly as possible. It is worth remembering that, in addition to allowing more direct contact with the buyer, the Direct Messages (DMs) space supports the sending of links, a strategic resource to redirect the customer to the business’s website.

7 of 7 Direct allows you to interact with the consumer more closely — Photo: Anna Kellen Bull/TechTudo

Direct allows you to interact with the consumer more closely — Photo: Anna Kellen Bull/TechTudo

To consolidate the brand on Instagram, it is also important to interact with followers. Use comments to chat with the customer and build a relationship with them. Another valid tip is to repost, on your own page, the Stories that consumers publish with your product. With this, you recognize the customer and show other followers that it is worth investing in your brand.

7. Partner with influencers

Partnering with influencers is a way to bridge the gap between the brand and the audience more effectively. In this relationship, the company benefits from the trust already established between potential consumers and the influencer, a factor that can directly affect the purchase decision. Therefore, it is worth researching opinion makers who can help promote your business in your segment.

If you are taking your first steps in Instagram e-commerce, the tip is to bet on micro-influencers. According to a survey by Social Bakers, 97% of Instagram influencers have less than 10,000 followers. Don’t get too hung up on the numbers: despite not reaching such an expressive audience, these influencers have consistently higher conversion and engagement rates.

8. Offer exclusive coupons, offers or discounts to followers

Offers and discounts always catch the attention of consumers. Take advantage of Instagram to create posts or Stories with exclusive coupons for the social network’s followers. Also try incorporating contests into your marketing strategy. They contribute to increased engagement and help attract new followers who can become potential customers.

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