How to Open a Women’s Clothing Store: 7 Tips to Get Started
The internet is a very attractive space for those who want to undertake and seek financial independence and flexible schedules. Among the countless possibilities that the network offers, women’s clothing is one of the products that most interest entrepreneurs. But how to open a women’s clothing store?
Do you want to start sales in an e-commerce and think that fashion for women can be a good business option? So follow this content! Let’s clear up all your doubts about opening a women’s clothing store. Good reading!
What documents are needed to open a store?
If you want to sell online, you must formalize your company. This means that it must have a CNPJ, which will make it legal with the government, will allow it to issue invoices and will facilitate the purchase of products from suppliers. Without a doubt, this is the first point for anyone who wants to undertake.
the modality Individual Microentrepreneur (MEI) is an excellent alternative for those who are starting to sell online and still don’t have a very high income. The MEI covers entrepreneurs who have an annual income of up to 81,000 reais and allows the business to have a CNPJ and issue electronic invoices.
Why is Opening a Women’s Clothing Store a Good Business?
Brazilians are spending more and more in virtual stores. According to 39th Webshoppers, from Ebit, the average ticket for purchases made over the internet grows every semester and is already R$ 434, which attracts more and more investors.
Of course the competition on the internet is great, but don’t be discouraged. If you have the money to start the investment, good taste, focus and desire to win, you will already have great chances of earning money.
Virtual store vs. physical store
An physical clothing store requires more effort than a virtual store. That’s because, in addition to regularizing the business, creating the brand and contacting suppliers, you should also look for a well-located point of sale and hire employees to work at the store.
For this reason, many people who decide to be an entrepreneur in the fashion sector end up choosing to create a virtual store. In addition to simplifying planning and reducing investment, the entrepreneur will be able to serve geographic areas that a physical store cannot cover.
It’s important to be up to date
Understanding how to sell clothes over the internet requires constant updating, not only in the portfolio, but also with regard to approaches, consumer behavior, research and market understanding.
In this way, it is possible to impact more people, create authority and always stay one step ahead of the competition. Remember that our tips apply to both new and used clothing. It’s not a bad idea to create an online thrift store, right? Put our tips into practice and get ready to make good sales!
What does it take to open a women’s clothing store?
THE creating a virtual store there are many steps, but to get started, you need to know which is the first one, right? The first thing you should do to start working with online sales is to create a business plan that includes the details of the product, target audience and competition.
This way you will be able to draw strategies so that your entry into the market happens in the safest possible way. After that, you will have to look for suppliers that work with quality products and that offer advantageous prices. Once you’ve done these steps, you can think about creating the platform.
Analyze Competitors
It doesn’t matter in which segment you work, which forms of sales you practice and which marketing strategies you apply. You will always have the ghost of competition following your walk. Selling online is very good, but it increases the competition between stores, since you compete with e-commerces around the world.
This does not mean that it is impossible to find a market place. However, to have a good competitive advantage, it is necessary to study it, observe mistakes and successes, improve marketing techniques and bet on differentiation. To do this, put yourself in the buyer’s shoes and think about your behavior when you go to buy an item:
- What do you want from a product?
- What do you want from a store?
By analyzing your competitors from the customers’ point of view and reading the comments made about the stores in question, you can find some points where you will be able to stand out from the rest.
Platform for women’s clothing store
An online store platform is nothing more than your store’s resources on the internet. In other words, the platform is responsible for centralizing actions such as receiving orders, managing payments, sending direct mail, etc. Therefore, it must be chosen with great care and attention.
Among the various platforms that exist, you should choose the one that can offer the best features for your online store. Remember to think about the tools your business will need in the long run. After all, you’re starting small, but the idea is to grow over time.
How to open a women’s clothing store?
Now that you know what are the basic items to sell clothes on the internet, let’s go a little further. The next items will help you create a very efficient e-commerce ready to make lots of sales.
1. Provide Look Tips
A good strategy to add value to the products you sell is to make combinations and looks with the clothes available on the website. For example, when advertising pants, show alternative blouses that they match. To do this, you must configure related products on your site, which usually show that whoever took this also bought that.
2. Create a Blog
Blogs can be a great ally to strengthen the bond with your customers. In it you can talk about subjects related to your e-commerce niche. If you sell gym clothes, chances are your customers are into bodybuilding, so talk about it so you’ll speak the same language as your audience.
3. Indicate Products
Search for articles, post on the blog, share tips on social media or even send some directions along with the product to the customer’s home. Remember that, more and more, consumers don’t just buy a product: they buy a lifestyle.
4. Use Other Channels to Showcase Your Product
Have you ever thought about using YouTube to show off your clothes? Maybe publish mini shows, or even the clothes on the mannequin, while you show all the details up close.
In addition to showing your product better, by filming news from your clothing store you will also gain the trust of customers. Consumers like to see that there are people behind the online store.
5. Delight your customers with treats and discounts
A strategy that many e-commerce sites adopt is to give freebies, discounts, fashion advice or other treats to customers. This can attract more customers, build loyalty and generate referrals for new customers.
6. Provide Free Shipping to Some Nearby Regions
Customers are often seduced by the free shipping and the strategy also helps to increase the average ticket. In cases of more expensive freight, offer to pay a percentage of the cost. The practice is well-regarded by consumers and also shows an incentive to them—but it’s important not to undermine your profitability.
7. Create a Whatsapp Group
In addition to being a tool to promote products and services, WhatsApp allows you to strengthen the relationship, answer questions, know your preferences and exchange experiences with your customers. There is even a corporate version of the application, WhatsApp Business, which brings a series of resources for companies and entrepreneurs.
Now that you know all about opening a women’s clothing store? Now it’s time to understand more about the important features of e-commerce. Find out here what to consider when looking for a platform for your store.
Check more articles in our categories Fashion & Looks & Luxe ou encore 90s Outfits.
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