How to make a costume store Instagram biography
Have you analyzed whether the costume store’s Instagram biography is clear, objective and well-written in this social network of your business? It is one of the main ways to communicate with the public. This is the descriptive space that comes right below the profile photo and the numbers of publications, followers and followed.
The biography serves to summarize the account information, presenting it to the visitor so that he/she knows what the profile is about.
However, many people have doubts about how to make a clothing store Instagram biography. If that’s your case, or you want to improve your business, read on so you don’t miss any tips. Come on?
What is the costume store Instagram biography?
Also called “bio” by people, the biography is one of the elements that can be changed at any time by the person responsible for the account.
Here’s an important piece of information: this space allows the use of up to 160 characters, so it must be very well-planned.
In personal profiles, it is common to see information in the bio such as profession, place where you live, countries you have visited, hobbies and other interests.
But in professional profiles there are other details, such as the field of activity, the address, the contact telephone number and a link to the website or online store.
By the way, another piece of information that you should keep: the biography for Instagram allows the use of only 1 link to an external page, that is, outside the application.
How to make costume store biography for Instagram?
Since the biography space for Instagram is quite limited, keep in mind that you’ll need objectivity. Go straight to the point!
Take a look at the tips:
Highlight for your business’s differential
How would you summarize your clothing store? Think about the target audience, how they search for the pieces. It can be women’s clothes, plus size clothes, lingerie, swimwear, minimalist t-shirts and so on.
The business’s differential deserves to be highlighted in the Instagram bio. You can put it at the top, as a first piece of information, alone or in a catchphrase.
Include contact address and telephone number
If your clothing store has a point of sale in person, so that the customer can go there, it is essential to inform the address.
Just follow the model: abbreviated address, name, number, city and state.
Here’s an example: R. dos Anjos, 30 – Campo Grande/MS
The contact phone is also important and you can highlight whether it is just for calls or text messages. In the second case, the tip is to insert the name of the application used before the number: WhatsApp, Telegram or other.
Don’t forget office hours
Whoever sells clothes directly on Instagram ends up negotiating values and informing prices throughout the day. However, it is essential that you take a moment to rest or focus on improving the store.
Therefore, inform the opening hours so that customers know at which times of the day you will respond to messages. The same goes for the operation of the on-site point of sale.
Do you have a hashtag? Put it on!
To help your business grow on this social network, it is interesting to use a hashtag (#) in the clothing store Instagram biography. But it’s not just anyone, okay? Create yours!
When you create a hashtag, you allow your customers to use it whenever they are dressed in the pieces in your collection. It is a form of spontaneous marketing, as no one is being forced to do anything.
Also, people who do not yet know your business can join the hashtag to check the looks, see the fit and even find out about options to be inspired by a future purchase.
Write it down: when you create your hashtag, think of something easy to write. Try to be objective and cut to the chase. Too long sentences or a difficult word end up confusing people, who will write everything but yours. hashtag.
Use the link strategically
The only link that the clothing store’s Instagram biography allows should be used strategically. Therefore, place your service channel, online store or a tree of links. Have you heard about her?
The link tree, or LinkTree, is a tool that groups different links. This is the ideal solution for those who want to contact WhatsApp, e-commerce, blog, discount coupon and whatever else you have.
There is also the possibility for you to insert action buttons right below the biography. They are available in professional profiles. If your store’s is not, just follow the following path:
Settings – Account – Switch to professional account
Easy, isn’t it?!
Why is the costume store Instagram biography so important?
You may have come this far wondering why the clothing store Instagram biography is so important.
Because it’s a block of information, a full explanation shortens the path between your brand and your intended audience. Everyone buys time! With it, the user will quickly know what you do, who you do it for, where you do it, when you answer and how to get in touch.
This is an interesting and very effective way to filter the audience on the buying journey. This way, you avoid having to explain the obvious and start focusing more on other strategies and tools that drive sales.
We also highlight the possibility that you can use this space on Instagram to communicate beyond words. In it, you can use emojis that facilitate visual communication. Furthermore, the information does not have to be written in a continuous form, such as a paragraph. Press ‘enter’ on your phone keyboard to skip a line and thus organize everything as a list.
Final tip: just be careful not to create anything too extensive, which ends up becoming three little dots with a ‘see more’ that goes unnoticed and leaves an incomplete look. Four lines are enough!
Ready to do a costume store Instagram biography?
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