How to create a slogan for a women’s clothing store?
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O slogan is the phrase that adds power to your brand name, and that is why it must be flashy, striking and very well elaborated. This catchphrase that accompanies a company’s identity is the best way to keep a business alive in the memory of customers, and still attract the attention of new consumers.
Surely you’ve had the rhyme or song from a television commercial replaying for hours in your head, haven’t you? And that’s exactly what the slogan should look like: objective, simple, make an impact and engage the audience.
Before thinking about the phrase that will define your brand, a few things need to be taken into consideration. It is an extension of the company and should be short and to the point. In addition, it needs to be directly linked to the logo, the name, the products that will be for sale and its market niche.
If you work with fashion, know that to choose the slogan for women’s clothing store it is not a simple task. As it is a marketing strategy, it requires planning so that it becomes viral and also that terms that sell, but that address the universe of women, are used.
To help you create a powerful and memorable slogan, we’ve put together 4 foolproof tips that will definitely be your allies in this process. Check out!
4 Tips for Creating a Successful Slogan
- Match your visual identity
The slogan is part of your brand’s visual identity. Therefore, for a “catchphrase” to work you need to have a defined logo so that the combination of both promotes your business.
There are some important points – and that make the process easier – when creating this emblem. Unlike the logo, the slogan can change over time. You can create different fun calls according to seasonal dates, promotions or just to update the staff from time to time and renew the company.
- be transparent and true
For the phrase to be a success it needs to be directly linked to your store. Therefore, you must convey a true and honest idea about your business. After all, there’s no point in creating a sensational slogan, but one that doesn’t match the reality offered, right?
The idea is to invite and captivate the clientele through persuasive words, but which maintain their credibility in the market.
- Less is more
Do not use complex words that are difficult to pronounce or that are not popularly known. The slogan needs to be simple, easy to absorb and understand.
Although some vocabularies add a touch of chic, avoid “beautifying” too much and prefer to keep it simple. Also, try to create a combination that results in a pleasant and harmonious sound through rhythms and rhymes.
Always consider that:
- Your slogan needs to be easily remembered;
- It must have short and direct sentences, maintaining clarity and objectivity;
- You need to enhance your brand and your products;
- It needs to convey quality;
- Interacting with the public is a differentiator;
- The more addictive it is, the better for the end result.
- Target Audience
Ensure that your slogan for women’s clothing store be clear to your target audience. Choose a language that impacts consumers so that they understand what is being transmitted, so that it creates proximity and also helps to build customer loyalty.
Incorporate the essence of your business creatively. You can experiment with ways to speak directly to women in an expressive way, extolling the feminine world, its beauty and its power. Take the risk and create without fear, you will see that it will make all the difference in branding of your company.
Using these tips, create a slogan for women’s clothing store will further strengthen your business. With the right combination of words, you will be able to highlight your store’s identity and show customers what kind of benefits they will have when purchasing the parts and products you offer.
Find more articles in our categories Fashion & Looks & Luxe & 90s Outfits.
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