How to Create a Clothing Logo: Guidelines and Tips
- What does a good clothing logo look like?
- Creating a logo: methods and tools
- start with an icon
- Choose a color
- choose a font
- play with a lock up
- summing up
You may have heard that “a fine dress helps to impress.” If you are planning to open an online clothing store, you need to do more than just provide a wide and attractive range of shoes, clothing and accessories. You need to create a unique visual identity for your brand.
A logo is an important part of your branding style. It’s the first thing a customer sees, so you need to use this opportunity to make the right impression and distinguish your brand from the rest.
With Logaster’s service, you can create your clothing logo in a matter of minutes. With the tips below, making a logo becomes a very easy task.
1. What does a good clothing logo look like?
Every store uses a logo to give the right impression to its target audience. Through it, you can communicate any message to your customers, whether “elite clothing” or “reasonable prices.” Furthermore, a logo can convey attributes like quality, style, durability, comfort and many more.
Take into account the interests and expectations of your target audience. For example, a bright and cheerful logo is a great idea for a children’s clothing store. At the same time, it is inappropriate for an online store that sells men’s accessories and clothing. When designing your logo, think about the feelings and associations your products evoke.
2. Creating a logo: methods and tools
It will all depend on your ability and possibility. You can create a logo yourself, hire a designer or design studio, request proposals online, or use a specialized online service.
Each of the above options has its pros and cons. If you’re bad at design or are pressed for time, be prepared to pay a lot to have a designer or design studio do your logo. If time is not an issue, using a request-for-proposal service might be a good idea. With a specialized online service you can save time and money. Here, we’ll show you how to use Logaster to create an ideal logo for your online clothing store.
3. Start with an icon
Your icon can be related to the fashion industry and feature male or female silhouettes. Animal pictures can be a great choice for children’s apparel, as well as for adult clothing and accessories. In addition, your logo can incorporate accessories you are selling (gloves, hats, belts, glasses) or other wardrobe items. Many online clothing stores prefer text logos with beautiful hand-written fonts.
The problem is that the examples cited above will make your logo look like any other logo in the clothing industry. While following popular trends is a good thing, be sure to use innovative ideas to make your logo go beyond the ordinary.
Now let’s get to work. Start by selecting the clothing store category in Logaster.
If you are selling office clothes, you can try the “Business” category. For children’s clothing, select “Home, Family, Children.” For trendy clothes, shoes and accessories, choose “Arts, Fashion”.
Logaster will offer hundreds of high quality images to choose from. If you don’t find the icon you want or are looking for something in particular, you can use keywords in your search.
Enter keywords in Russian or English. Some examples of keywords for you might be: “clothes,” “man,” “woman,” “shop,” names of any items in the wardrobe, and the like. This will make it easy for you to find exactly what you are looking for.
Keywords to choose an icon: clothes, man, child, woman, shop, wardrobe, pants, shirt, trousers, shoes, belt.
4. Choose a color
A good color scheme can increase the effectiveness of your logo, just as an inappropriate color scheme can turn potential customers away.
Color has the power to set a certain mood and evoke certain associations. For example, red symbolizes passion, activity, strength, energy and love. It is very important to find the ideal color that reflects your brand identity.
And which colors are good for the shopping industry? And to a particular clothing store? First, consider bright colors that attract customers’ attention. Then find out which attributes characterize your business (see paragraph 1). Here are the connotations behind some of the brightest colors:
- red (bright, energetic, attention-grabbing);
- pink (great choice for children’s clothing);
- yellow (color of the sun associated with joy, positive vibrations and energy);
- black (refined style and elegance).
Take a look at your competitors’ logos to explore your niche color solutions.
Try to avoid multicolored logos. If necessary, use a maximum of two matching colors in addition to their shades.
Consider using the service from color.adobe.com to create smart color schemes.
You can use your selected color filter in step 2 of your logo design process (click on “Change parameters”).
The best colors for your clothing store: red, pink, yellow, black.
5. Choose a font
The font is as important to your logo as the color. The combination of font and color impacts the visual perception of your logo. Also, the font determines how readable and easy to remember your text message will be.
For more information, see our article “How to Choose the Font Type for Your Logo“. Below we’ll focus on the main criteria to keep in mind when choosing a font for your clothing store.
Readability. In addition to being visually appealing, the font should be easy to read through different media (website header, social media page, business card, badge, t-shirts, etc.).
Balance. Choose a thicker font (Garamond, Europe, etc.) to match a larger icon. If your logo features a small icon or no icon at all, feel free to play around with the finer fonts.
Be careful with the small details. When looking for the perfect option, avoid fancy hard-to-read fonts with lots of swirls and serifs. Souvenir, Micra and similar fonts will do very well.
Logaster lets you experiment with various fonts and font sizes while editing.
Logaster supplies for your clothing store: Airplanes in the Night Sky, Caviar Dreams, Ageone Serif, Bosanava, Aderson the Secret Service, Fondamento, Decordi.
6. Play with a lock-up
The arrangement of the elements affects how customers perceive your logo. Leave enough space between the icon and the text, but don’t overdo it unless you want your elements to look isolated. Feel free to play around with the lock-up by changing or positioning your icon or text.
In Logaster, you can change the distance between elements, as well as adjust their size and arrangement.
As you can see, you don’t need any special skills to create a smart and attractive logo for your online clothing store. All you need is a little imagination and Logaster.
We hope you find our tips helpful. Try creating your own logo right now. Just type the name of your store and enjoy dozens of amazing options!
Leading SEO Specialist at Logaster. It studies the emergence and growth of promising online brands. He knows how to attract new customers and is happy to share his experience with the public.
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