How best to use Instagram in the clothing store?
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Here on the blog, we’ve talked a few times about the importance of a good digital presence for a clothing store. And when it comes to social networks, then, they are practically indispensable! After all, in addition to showing their products, they establish a quick and direct communication channel with their audience. Among many, one of them is essential in your marketing strategy: Instagram.
Totally focused on the look, Instagram is a great platform to showcase your entire clothing portfolio. In addition, it has several channels for you to communicate with the public and will even help you increase sales!
Still have questions about Instagram’s potential in the clothing store? So, read on as we’ll explain everything to you:
How can a clothing store use Instagram?
See what strategies to adopt for your clothing store to have a successful Instagram account:
commercial account
The first step is right when you are setting up your profile. Instagram has prepared exclusive features for commercial users, such as stores and influencers. So, don’t leave your profile in the personal mode, but in the commercial one.
It sounds silly, but having a business profile will make all the difference on your Instagram. Through it, you can check metrics about your followers, observe engagement times and even put prices and links on your photos, which will take the user to e-commerce (if you have one).
To make the change, go to your profile, click on the 3 horizontal bars in the upper right corner, go to Settings > Account > Switch to professional account.
Instagram clothing store tips
You don’t have to use your Instagram just to sell clothes. Calm down: we know that’s the goal, but your profile needs to be attractive to the user. So, take the opportunity to post content that is useful to your audience:
- looks: don’t lay out your pieces anyway. It’s much more interesting to see looks assembled on models, with suggestions for accessories and shoes. Think of your Instagram as a magazine full of fashion editorials;
- fashion: talk about current trends and create looks with your pieces. This way, you show that you understand fashion and that your store has everything the customer needs;
- events: show fairs, workshops and other events your brand has been involved in. Was there a collection parade? So, it is mandatory to show it;
- end of stock: do you know that amazing piece that was very successful in your collection? When there are few parts left, take the opportunity to put a photo in red to let you know that it is almost out of stock!
Images
O Instagram is the best and most affordable digital portfolio your store can have. With it, you can access customers from all over the country! But for that to happen, you need to have neat photos. Check out our tips:
- light: the ideal is to have natural lighting, which shows the details of the clothes with richness and favors the model’s skin;
- flash: if you’re not a professional photographer, avoid it. It pops in the model’s face, messes up the makeup and changes the colors of the pieces;
- local: the outdoor area is a great place to take good photos. Just be careful with the time and position, so that the sun doesn’t create shadows on the model’s face. In internal areas, prefer places close to where there is more light, such as windows;
- camera: she needs to be good, but not necessarily professional. A cell phone already solves your problem. However, make sure the lens is clean — any dirt can spoil the beauty of your essay;
- scenery: think about the story you want to tell with the photo and the entire composition in the setting. In summer, for example, you’ll probably put together looks to wear in the park, at the luau or on the farm. So always think about the entire visual makeup;
- edition: don’t forget to use programs to improve the light and correct punctual errors. Lightroom and Photoshop are preferred, but there are a number of editing apps.
Updates
Instagram has several resources you can use: images, stories, videos, IGTV and reels, for example. So there’s no excuse for boring content! Here are some tips:
- Frequency: have an editorial calendar and follow it. But it’s no use deciding on 5 photos a week if you can only post 3;
- varieties: use the feed for treated photos, the store’s backstage stories and news in the collection, Reels for quick tips (how to create different looks with few pieces, for example) and IGTV for more elaborate videos and lives;
- engagement: ask questions, polls and quizzes. Also answer questions from followers. They need to know you’re paying attention.
Instagram hashtags in clothing store
Hashtags are an easy way to share your photos and tips throughout Brazil (and even the world!). After all, many people use the explore tab to search for new content that matches their taste. In addition, when a store makes a smart digital marketing strategy, it goes far beyond posting photos of parts with their respective prices — this captivates new followers and retains old ones.
People use hashtags to find images and profiles that talk about the topic of interest. However, when it comes to brands, it is necessary to have balance in use. See how to make the best use of this Instagram feature:
- do not abuse: Instagram establishes the use of 30 hashtags per post, but since we’re talking about a brand, the ideal is not to exceed 10. With this number, you can vary between the most popular and niched hashtags;
- have default hashtags: you can use 3-4 hashtags in all your posts. For example: #feminine fashion, #usenamedaloja, #fashiontrends and so on. The others may vary depending on the type of content — #shortfeminino #dicasdemoda #minissaia #modaRJ;
- vary the locations: you don’t need to use the hashtag just in the caption. You can put them in a comment, leaving more space for content;
- bio and stories: yes, you can also use hashtags in these spaces! While in the bio you must put those exclusive to your brand, in the stories you can explore the theme of the photo or video you are going to post further;
- analysis: if you’ve noticed an increase in the number of visits, you can check if they came through the hashtags. For this, go to “see more information” and check how many users reach your post through them.
digital microinfluencers
You may have already noticed how big brands invest in gigantic influencers, right? For a small brand this can be frustrating. After all, the investment is very high and that influencer does not always talk to his audience. So instead of hiring someone with a big reach, opt for a microinfluencer or niche influencer.
For example: your clothing store is in downtown Rio de Janeiro. As it is a busy place, you can talk to a large number of customers in different regions. Therefore, you can hire an influencer to show stores and give tips on finds in the region. The important thing is to realize if:
- she talks to her target audience: it’s no use hiring a teen microinfluencer if your store sells dress wear;
- it has a good number of conversions: the public needs to trust that influencer, and that kind of relationship is usually much stronger in niche professionals. Observe audience engagement and which brands typically work with it.
Adverts
Want to promote your profile to a wider audience? Instagram has a perfect tool for mounting ads or boosting posts. Briefly, you can use it to create an ad from scratch or to take that popular post of yours and lead it to a follower profile similar to your client’s.
See how it’s possible to use Instagram to promote your clothing store? And if you want to know how to improve your management, download the e-book How to manage a clothing store: a complete guide!
Discover more articles in our categories Fashion & Looks & Luxe ou encore 90s Outfits.
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