Creative ideas and tips to get you inspired
THE store opening it is a very important moment for any entrepreneur. That’s because, this will be the first image you will convey to your customers and it will totally influence how your brand identity will be seen going forward.
The popular saying “First impression is what stays” is quite realistic within the retail market. This first moment of contact between consumers and your business will make all the difference in securing their loyalty, regardless of whether your business is physical or online.
So you need to keep in mind that the store opening message needs to be as clear as possible. It is necessary to show all the differentials that your brand has and how they can solve the pain of your audience.
Furthermore, this moment needs to be considered an investment, as it needs to provide some kind of return. Be it financial or building a solid identity in the market.
So, if you want to know more about how to innovate at the opening of your store and positively impact your brand image in front of your target audience, keep reading this post until the end and find out:
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In this article you will find:
Store opening: how planning influences this process
When entrepreneurs stop and ask themselves “store opening what to do”, usually they only think about the actions they want to perform that day. However, before anything, even thinking about ideas for this moment, it is necessary to do the strategic planning for the company.
Just like any other approach to your venture, planning will chart the path as well as the resources you’ll need to put together a successful grand opening and avoid unnecessary expense. So you need to plan.
From the date chosen for the store opening, to carrying out publicity campaigns and contracting services for the day. Every detail needs to be placed at the tip of the pencil if you don’t want to start with the left foot.
For example, choosing to do this event at the beginning of the week, on Monday, is not the most advantageous. After all, the vast majority of people are working that day.
It is most recommended that you do the store opening on the weekend. Usually people are off on Saturday and Sunday, which will increase the number of people who will visit the space.
Another precaution is in relation to the differentials that you will offer in the place on that date. For example, if you are going to hold a cocktail party, you must take into account that this will generate expenses that need to be compensated through sales made.
So, put all the store opening ideas on paper, see which ones are within budget and can actually be accomplished, and plan carefully for that moment. This way, your event will be a real success for sure.
Also read how to build a successful clothing store!
How to open a store: tips for creative ideas for store openings
To help you get started on the right foot in the market, we’ve separated in this post some creative store opening ideas. They are easy to apply and can be used for multi-segment businesses.
With the tips and ideas we’ve gathered in this post, you’ll be inspired to do something totally different and delight your audience, thus expanding your chances of retaining multiple customers right away. And the first one is:
1. Campaign on social media
The first idea for store opening that you can adopt is to develop a campaign on social media.
Today, these platforms have a huge influence on consumers. It is also no wonder, as it is through them that they seek information about brands, products and services.
An excellent way to give more visibility to your event and project is precisely to do the invitation to store opening through a digital marketing action within these spaces. You can, for example, offer discounts to anyone who takes a print of a post made on your business’s fan page.
Also, don’t forget to create your own event for the store opening. With it, in addition to centralizing the dissemination of information about that moment, you will still be able to use the data of people confirmed for the day to plan better.
two. Cocktail
Another tip from store opening is to make a cocktail. This is a traditional strategy within the retail market and one that has proven to generate great results. That’s because, this type of approach shows the customer that your brand is differentiated, and that you are concerned with always offering the best experience for consumers.
Whether at the point of sale opening event or on a daily basis. But, you must be careful when using this alternative. Cocktails require a greater investment, especially if you want to offer items of extreme quality and refinement at this event.
The ideal is to look for a company specialized in this type of service. In addition, it is necessary to carefully calculate the amount of snacks, sweets and drinks to serve your entire audience, after all, if something is missing on that day, it will cause a bad impression for your consumers.
In this sense, doing an event on Facebook can help you. You can use confirmations as the basis for ordering a package that suits everyone.
Another precaution you need to take when making a cocktail at the store opening is to offer options for all tastes. If your target audience can bring children to the event, then it is necessary to have products that can also be consumers for them.
3. Services related to your business segment
Another tip for making a store opening of success is to offer on the day some service that is related to its segment. For example, if you have a women’s clothing store, it’s a good idea to put a personal style there.
Thus, the professional will be able to give tips to customers, and even guide them on the best purchases. With this type of approach, you can not only generate sales, since the personal will encourage consumers to purchase products, but also retain your clientele.
That’s because they’ll realize that, more than just selling, you’re also concerned with providing a perfect experience for customers and even helping them with questions about fashion that every woman has.
Want one more example? Let’s say you have a toy store, adding attractions such as a painting cabin, a ball pool and cotton candy will surely catch the attention of those passing by your point of sale and make the kids super happy.
4. Partner with a Digital Influencer for the day of the event
One more idea of store opening which has been very successful and shown that it can generate excellent results is having a Digital Influencer on the day of the event. These web personalities have gained more and more prominence, becoming a powerful marketing strategy for brands from all segments.
These influencers are known to have thousands of followers on social media, and have the ability to generate an unprecedented level of engagement. So, if you have the presence of one of these personalities in the store opening, for sure your audience of the day will at least double.
You don’t need to look for someone with national engagement. In fact, local digital influencers are ideal since you want to attract consumers in your region to your establishment.
It is also not necessary to invest a lot of money to put this type of strategy into practice. You can establish a partnership where you will provide some of your products to the influencer, and in return he will make the disclosure on that specific day.
5. Create a social action for the day
Another way to make the store opening a success is creating a social action for the day of the event. Consumers are increasingly concerned about buying products from companies that have this type of engagement, even to improve our society in general.
So, it’s worth investing in this type of approach not only to start your business, but also in your daily life. A good tip is to revert part of the sales to a local NGO or project.
In addition, you can also organize other actions according to your business segment. For example, if you are opening a pet supply store, an excellent alternative is to promote an adoption fair in front of your point of sale.
You can contact any animal aid NGOs in your area and offer your structure. In this way, in addition to showing engagement with social causes, you will also publicize your products and brand, showing how you are responsible to society.
6. Give freebies to customers
If there’s one thing everyone loves it’s getting freebies. No matter the size or value, they are always popular with consumers. After all, who doesn’t like to earn something, especially without paying anything?
Ideally, you should give something that is really helpful to customers. That shows the visual identity of your brand and that is related to your niche. So whenever the customer looks at the item they will remember your brand. And everything she represents.
For example, if you’re opening a cosmetics store, it’s worth distributing items that women often use, like nail files, tweezers, and even some beauty product. Today there are several personalization companies that work with different types of gifts. From nail polish to mugs.
But always remember that this is an investment. So the ideal is to assess whether it is better to distribute the gifts to anyone who simply enters your point of sale. Or, just for those who buy from a certain value.
7. Create exclusive promotions for the date
Another great way to make the store opening a success is creating exclusive promotions for the date. Just like gifts, consumers can’t resist a good promotional action.
It is very important that you study well what the dynamic will be so that you do not end up losing money. Another detail is to check if you have enough stock to afford the promotion. If the products run out in the first few hours, it will also make a bad impression on your business.
And, don’t forget to make it clear that the promotional action is only valid for the day of the store opening. People need to keep in mind that this is a unique opportunity to buy what they need. And also get to know a brand that offers several differentiators.
8. Prize draw
Drawings are traditional for openings. They are very successful, especially when they offer a different and very popular prize at the moment.
Of course, you will be drawing a zero km car right away. And you don’t even need something this grand. This type of award is best suited for commemorative dates such as Christmas and Mother’s Day. Not to mention that you would need partners to make the draw.
The most recommended is that you give away something related to your business. That does not require a very high investment. And that is attractive to customers. An alternative is gift cards or gift cards.
That’s because, you can offer an X value, that doesn’t harm your profits and that is attractive to the customers. Another advantage is the fact that…
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