Clothing store names: how to create or choose a creative name?
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Choosing clothing store names is not always easy. The search is always for an original name, with personality, identity and identification with potential customers and this requires some effort. After all, the name of your clothing store is something definitive and you need to get it right the first time.
Of course, you know how bureaucratic it can be, having to change the name of your business after the business is already open. Can you imagine having to redo all the papers? Therefore, it is essential that you plan and choose very well the term that, in the end, will represent your business while its doors are open.
Let’s understand a little more:
The Importance of the Store Name
The importance of choosing a good name for your clothing store is enormous. The name you choose will be the term that will define – for you and your customer – the concept of your company. It is by the name that this business will be identified and, if not chosen well, it can bring a bad identification whenever the customer remembers it.
Because it is so important, choosing your store’s name is a delicate process and one of great responsibility, since the name carries all the concept and symbolism of a company.
Let’s understand a little more about the symbolism, concept and characteristics of a good name for a clothing store?
How to invent a store name?
If you’re wondering how to invent a store name, follow this step by step, but first, you should understand that because of its importance, a name shouldn’t just be invented. It must be thought of, researched, analyzed and tested in its most diverse characteristics. It is these characteristics that we are going to talk about now:
The best names for clothing stores should have the following characteristics:
You want your potential customers to never forget your store name, don’t you? So, the first step is to facilitate this memorization. The name of your store must be very easy to remember in the day-to-day of those who consume the products you sell. That is, from your target audience.
Your store name must be short. Precisely for what we mentioned above: short names are easier to be remembered. That’s because our brain finds it easier to store small and simple information.
You may have seen several clothing stores with a foreign name, or full of double letters and other such stylizations. These names are often even beautiful, but are they easy for customers to remember?
Your clothing store’s name should sound good. You know when we think a word is beautiful, but when it’s going to be pronounced, it sounds ugly? So, you don’t want this to happen to your store’s name, do you? After choosing a name, pronounce it a few times. See if it’s easy to get used to, if the sound is good, if it doesn’t make room for double meaning interpretations, etc.
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Must match the clothing store logo
The visual identity of your store must be a set that matches. Otherwise, each of the elements communicates something different and confuses the potential customer. Therefore, the name of your store must match the logo you created and the entire visual identity of the business. We taught you how to create the best logo for your store, here.
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You must know your audience
If you know your audience you can aim your actions right at the center of the target. This is also valid for the choice of name, as you will see below. To get to know your audience in depth and even to build a brand for your store step by step, we recommend that you make a marketing plan.
How to choose the name of a women’s clothing store?
If you’ve made it this far, you’ve probably captured each of the tips we’ve mentioned above and realized that now all you have to do is specify for which audience your store’s name is. Yes! This step is also important. As we said above, knowing your audience allows you to correctly target all of your store’s actions, from creating promotions to the type of product to be purchased from your suppliers.
In the case of creating the name of a women’s clothing store, the first idea is to use elements that refer to the female soul. Words that bring the feeling of lightness, delicacy, strength, grace and even motherhood are a good idea. Not that the female soul is limited to that, quite the contrary. The issue here is to use words that are already in people’s imaginations as something that defines feminine qualities.
This question is also important: always use words that indicate qualities. Never defects or weaknesses.
How to choose the name of a men’s clothing store?
The same goes for choosing the name of a men’s store. If you already know what audience you want to reach, you’re already halfway there. When choosing a name for a men’s clothing store, look for names that refer to male energy. Words that refer to vigor, strength, virility. Strong and striking names that have an almost physical presence in the presence.
How to create a name for a clothing store?
Now that you’ve understood all the necessary concepts, it’s time to get down to business. Luckily, since the focus of this article is to do everything for free, there are websites and apps that help with this. However, don’t forget that hiring a trained and specialized professional is always the best option.
Let’s get to know some tools?
Tools to create store name
shopify
Shopify has several tools aimed at the audience that is starting a business. As it couldn’t be different, the company also offers a tool called Name Generator for Companies. As the name implies, the platform makes it very easy to create the name for a clothing store and for any other type of company.
Name Machine
As the name implies, this platform is intended to be a naming machine for companies. Common very easy to use store name generator, the site even shows if the internet domain is available for each generated name. Nice isn’t it?
Name.Me
Another great tool to create store names, Nome.Me is very complete and fast, generating many cool names for the most diverse segments of stores. To access, just click here.
SME Guru
With Guru PME it is also quite simple to create the name of a clothing store. You can even enter data such as your company’s sector and any word related to it to generate a more compatible name. To access just click here.
In addition to these great tools you can, of course, use your own creativity to choose the name of your clothing store. Always pay attention to the details mentioned throughout this text, use your responsibility and get to work!
Find more articles in our categories Fashion & Looks & Luxe & 90s Outfits.
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