Clothing store innovation: what to do to stand out?
Applying innovation actions in clothing stores can be a great differential to highlight your business among competitors. We know that this segment is very competitive, and that is why it is important to always be aware of trends in order to implement strategies that make the store catch the attention of customers.
A clothing store that is successful in the market needs to have good business planning, take care of finances and invest in efficient marketing actions. However, this may not be enough to guarantee good sales results. It is increasingly important to explore new ideas to stand out and sell more.
Many entrepreneurs have an idea that innovation is only for big companies. Or that this concept needs to be related to high costs and new technologies. But the truth is, clothing store innovation may be more affordable than you might think.
How to put innovation in clothing store into practice?
Implementing clothing store innovation does not require far-fetched plans or large financial investments. With a good knowledge of your customers and a dose of creativity, it is possible to innovate to maximize sales results. Here are some ideas you can leverage in your business:
Create exclusive promotions
Promotions are old acquaintances to retail companies. However, your promotion ideas don’t need to follow the old formulas. Innovation in clothing stores can be applied when designing exclusive promotions that make your store stand out from the rest.
Instead of simply putting some products on a discount, you can promote contests among customers, make sweepstakes with products from the store, create lightning promotions on social media, organize themed events, among many other ideas. The secret is to escape the sameness to get the consumer’s attention.
Reassess your product mix
The simple fact of offering products that its competitors do not make available to consumers can already be considered an innovation. If all the stores in your city follow the same pattern of clothes from similar brands, you can innovate by looking for exclusive goods in other states or importing from other countries.
Partner with establishments that complement your store
Partnerships with other stores can help you apply innovation in your clothing store. Among the partners that can match your business are shoe stores, accessory stores, beauty salons, restaurants, among other alternatives that may fit your strategy.
Care for the store’s ambiance
A striking decoration, or an exclusive playlist that always packs your customers’ purchases, are ways to innovate in the experience delivered to the consumer. Despite seeming to be a simple detail, this concern for the environment makes all the difference to the satisfaction of those who visit your business.
Optimize customer service
Imagine that you go to a store to look for clothes and are greeted with warm coffee and cookies. Or a store that has comfortable sofas with a video game so guests can wait while you try on clothes. These are innovative touches that also make a difference in attracting and retaining customers.
Explore the technology
Technology can play a central role in clothing store innovation. Using social media or an app from your store allows you to get closer to the public and build an even closer relationship. In addition, you can also explore all the interactivity of social media to promote creative actions in everyday life – keeping consumers always curious about the next news.
Be creative in the after-sales
Clothing store innovation shouldn’t just happen before the moment of purchase. Customers who have already purchased garments in your store can be even more satisfied with creative after-sales actions.
Instead of simply sending a congratulatory message on your customers’ birthday, you can invite them to spin a wheel that guarantees a ‘secret’ freebie. Or, you can create lightning promotions to give away customers who come to your store wearing an item of clothing purchased at your establishment. All these actions increase the chances of retaining this audience.
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