All the tips for you to get it right the first time!
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The name is always one of the first issues to be thought of by anyone thinking of creating an online store. Regardless of the segment in which you want to act, choosing a good name is essential.
Not everyone has the creativity to choose names. Even more names that meet the requirements of the entrepreneur and also the target audience he intends to conquer.
With this in mind, we list here some tips for you to learn how to choose the ideal name for a virtual business. Follow up!
1. Don’t limit yourself when choosing the name for the online store
Avoid choosing names that don’t allow your business to be expanded with a new product line.
Equally important is to avoid names that are geographically limited. Very common cases are the use of names of cities, districts and even states.
Choosing a name that escapes this focus will help the company when it wants to expand its borders. You will be free to sell new types of products, or even operate in other territories.
2. Check competitors
Before choosing the name for the virtual store, it is worth checking the competition and knowing the types of names used. Also assess the impact these brands have on customers.
At this stage, knowing which ones are used by competitors also prevents you from adopting similar names or ones that resemble those of other companies.
Thus, by knowing what competitors are doing, it is possible to identify success formulas and, at the same time, create something completely new.
In addition to drawing the customer’s attention, it is an action that avoids problems such as lawsuits for plagiarism or improper use of a brand, for example.
3. Think about your target audience
Knowing the profile of the target audience you want to conquer is an important step in the process of choosing the name for a virtual store. With this, it is possible to assess what kind of name can resonate with what the people you want to reach want.
This has to do not only with their interests, but also with their knowledge and consumption profiles. Certain audiences, like teenagers, accept fun names for the business, while others demand something different.
In other words, it is necessary to know if the name will suit the audience, so profiling who will buy becomes a fundamental resource.
4. Keep it short
Another important tip when choosing a name for a virtual store is to always keep it short, in order to be easily spelled, pronounced and, above all, remembered by the public that will get to know you.
Searching for short names is also very important when registering a domain for the company’s website, as names are easier to type, in addition to reducing the possibility of typing errors.
There is no rule about the minimum or maximum amount, but it should be short enough not to require too much effort to remember or type, but long enough not to be confused with multiple acronyms.
5. Choose names that are easy to remember
In part, choosing a store name that is short is about how easily it will be remembered. However, it’s no use thinking of one that has few letters, but that will still generate difficulties.
Choosing foreign words, for example, may not be the best choice unless your audience is very prepared to understand and remember you easily.
Choosing an English name for an e-commerce that tries to reach classes C or D, in this sense, can bring complications.
Very inventive names, using unusual letters and combinations, are also not indicated. Also, when it comes to a virtual store, be careful with the use of different accents and symbols, such as the cedilla.
Otherwise, what was “-ção” in the chosen name will become “-cao” in the virtual address, making it more difficult to remember and type correctly.
6. Check availability on networks
Before defining the business name, it is recommended to list the possible choices and check the domain availability of each name.
To do this, all you need to do is access any website that registers domains and carry out the query. Some examples are Locaweb, GoDaddy or the Registro.br.
At this stage, it is also worth testing the extension variations. For example: if your business will be called “Móveis Azul” and the domain moveisazul.com.br is available, it is recommended to check if there are already domains such as moveisazul.com or moveisazul.net.
In this case, it would be unfeasible to register the domain, as there would be confusion on the part of visitors.
It’s also important to check on social media, as there’s no point in coming up with a great name that, when searched, will return several other pages on Facebook.
7. Use keywords
Another relevant tip when creating a name for the business is the possibility of including keywords next to the name or even the slogan of the company.
Earlier we cited the example “Blue Furniture”. In this case, it is noted that there is already a keyword in the name itself, which becomes “furniture”.
Thus, it will be easier for search engines to position the company’s website for the keyword “furniture”.
It is noteworthy that this is not a rule. Having a keyword next to the company name will help in the positioning of the site when searching for this word.
8. Think about the association with e-commerce
It’s important to differentiate your business so that people think of it as a perfect virtual establishment for shopping.
This is a great way to increase appeal, as once a person sees the name, they’ll know it’s a place to buy products.
It is common, for example, to associate the prefix “e-” to the store. A beauty supply store could adopt the name “e-Beauty” to indicate that the products found are virtual.
Likewise, adding words like “web”, “shop” or “virtual” can be good options.
This is not a mandatory step, but many successful stores have used this formula. Many businesses are easily recognized and remembered this way.
9. Brainstorm
Taking all of this into consideration, it’s time to brainstorm — the famous brainstorming. To do this, start writing down all the words that you think have to do with your store.
Write as much as you can without even thinking about how they fit into the name. Include nouns, adjectives and anything else that can help.
When this brainstorm is over, start sifting. Cut those that are too long and/or difficult, those that are already used by your competitors, and those that are excessively limiting.
With the ones that are left, start thinking about making combinations, working on them. In the end, chances are, you’ll end up with a great option, capable of conveying what your business really is.
10. Beware of mistakes and double meanings
However, before you hit the hammer and decide that this is how your store will be named, be careful not to regret it later.
If the name of the online store is in another language, make sure there are no grammar mistakes and that it means exactly what you want. If you have any questions about the name but don’t want to give it up, seek out a language expert. Run away from free translators and ask whoever is sure about the topic.
Even if the word is in Portuguese, be careful that the spelling is correct or the brand will start off in the wrong way in the market.
Don’t forget to think in double standards. Since web addresses don’t have spaces, it could be that their words together generate an unwanted third.
And if you haven’t noticed beforehand, chances are your audience will.
Also take care of issues such as pronunciation and possible use in a logo, commemorative dates and other elements. This will allow your brand to always deliver the right message, without any nasty surprises.
11. Be original
It may seem like an obvious tip, but it is important that the name chosen is completely original.
That’s what will make your store stand out for the right reasons. Copying a name will certainly not go unnoticed.
If finding the name for the online store is difficult, brainstorm again. Look for inspiration in stores in other countries and study your audience in a deeper way.
Above all, don’t take the easy way out of making small changes to a name that is already known. The result will be very different than the one you want.
12. Record the choice
After so much work, have you finally found the name for the online store? Then it’s time to register it. That way, you’ll be able to use it without worries, and it will also prevent other people from taking advantage of the title you created.
Registration is done at the National Institute of Industrial Property (INPI) and is valid for 10 years, after payment of the fee. However, you will only be able to register if it is unpublished! Do some research first to see if no one else had the same idea.
If the name for the online store is already registered, go back to the ideas stage until you find an available name and keep your store always safe!
It is noteworthy that, at this stage of the enterprise, there must be patience for research, since the name of the business will be something to be carried throughout the entire existence of the company.
90 ideas for names for online stores and how to make your dream come true
It’s not easy to find good ones names for virtual stores, as everything seems to have already been used in the vastness of the web.
Suddenly you have a great business plan and a great platform, but you still have to decide on the ideal name — which is critical to online success.
If it’s difficult to name your e-commerce, know that there are some techniques that help a lot in the creative process.
To make your life easier, we’ve put together no less than 90 name ideas for online stores, as well as valuable tips for putting your store online ASAP.
Do you want to speed up the creation of the name and start selling soon?
So read on and get to work.
Creative Names for Online Stores: Where to Start
Choosing names for online stores is always a challenge for digital entrepreneurs.
After all, on the internet, your brand is the store window itself — the main attraction for users’ clicks.
So you need a 100% original name that translates to essence of your business and communicate your competitive edge.
To start your creative process, you need to define some essential points about the online store:
- Target Audience: the target audience must be defined in the smallest detail, taking into account aspects such as gender, age group, class, profession, shopping habits, hobbies, preferences and even history and life goals
- Products or services: what products or services are offered and what needs do they meet
- Store Mission: Do you want to make life easier for the consumer with an innovative product? Offer faster delivery? Fix a specific problem?
- Vision and values: how do you see your store in the future? What values are at the base of your business?
- Competition: you also need to map the competition and assess what kind of names they use and how they communicate.
From this basic business plan, you have a few paths to take in creating the name:
- Terms linked to the history and identity of the founders
- A self-explanatory name that makes it clear what the store sells
- A more conceptual name, with words that refer to the sensations and differentials of the products
- Foreign words with a complex meaning that convey the store’s message
- Numbers and expressions that symbolize the brand’s differentials
- An acronym…
Check more articles in our categories Fashion & Looks & Luxe ou encore 90s Outfits.
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