6 virtual stores that sell (a lot) also on Instagram
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See how social networking can help drive sales
Do you use Instagram as your company’s business tool? If your answer was no, stay tuned, as you can no longer ignore this tool in the e-commerce universe.
According to the Forrester consultancy, Instagram has an engagement rate of 4.21%, while Facebook, a social network that is already widespread among entrepreneurs in the digital world, only scores 0.08%. Astonished? So it is!
Ana Tex, a marketing consultant formed by FGV and a specialist in this media, explains:“This Engagement is measured by interactions on posts, so that makes Instagram have a much wider reach”.
Instagram is a social network that is growing a lot in Brazil, and has 29 million users here. “This is a base of up-to-date and connected people who already buy on the internet and find it easy to understand new media”, says Ana.
Of course, for the use of the network to make sense and the results to be as expected, you can’t just have an account for the brand and go out posting photos without any strategy.
“The use of quality photos, geomarketing strategies, appropriate hashtags for tagging the photos and also relationship actions with customers and opinion makers are essential”, points the specialist.
⇒ Instagram is a great support tool, but don’t let it have yours. Virtual Store. It’s fast, easy and cheap
Those who put this set of techniques into practice are already reaping good results and excited about the results that the platform brings to the brand. This is the case of the six virtual stores that you can see below. Take a look:
Business administrator Priscila Bastos opened a store specializing in babies when she got pregnant and “dipped” in this world of motherhood, betting on exclusive and innovative products.
Among the main fuels to boost sales, without having to invest money in advertising, is the use of Instagram. In the store’s profile, it is possible to find, daily, the best-selling products, launches and innovations in the market for babies.
“I started giving tips about motherhood, through the platform, to attract followers. I realized that people were lacking in information and did not use to search, they liked to see only through the tool. The questions arose in the comments of the photos and I then saw a business opportunity awakening, through the photos, the interest of the follower in purchasing certain products”,account.
Today, his tactics to increase sales range from selecting exclusive products for Instagram to personalized service through the social network.
The company’s annual turnover is 1 million reais. “And 60% of the store’s sales are made via Instagram”, says the businesswoman.
Missy Baby has more than 8 thousand active customers, 55 thousand followers on Instagram and 22 thousand on Facebook.
The virtual store, which belongs to the partners of the Omelete website, sells pop culture products, such as collectibles, t-shirts, rugs, mugs, objects for the home and decoration, among others.
In addition, the brand is responsible for the sales and delivery logistics of more than 80,000 credentials for Comic Con Experience, the largest pop culture event in Latin America.
But when it comes to retail sales, there is no greater ally for the company than Instagram. Entrepreneurs use the tool to contextualize the products, which is very important in this digital media.
“Instead of posting a promotional or white background photo, we set the product. If it’s a pizza cutter, for example, we take a picture in the kitchen. A product for home, I take a picture in my living room and so on”, says Matheus Machado, the store’s CEO.
With this strategy, today Loja Mundo Geek has 20 thousand followers on Instagram, making a niche operation.“Our way of standing out was to have a more personal and behind-the-scenes network, so that the client can see and feel part of it. With that, the estimate is that approximately 5% of our sales come from Instagram”, says the entrepreneur.
A market for lunchboxes. That’s right, for the “warm ones”! This is the idea of 2goBag, a company founded in 2013 that sells the most varied types of thermal bags for carrying lunchboxes.
Today, after two and a half years of existence, the company earns, on average, 2 million reais a year, selling around 18 thousand bags in that period. But the story started in the physical world, the virtual store came later, as well as the channels on social media.
“Mobility and dynamism, added to the low investment cost, led us to opt for e-commerce. For the same reasons, we chose to communicate through social media. And Instagram, in particular, proved to be the most suitable and efficient channel for us, due to the agility of communication and interactivity with the client”,evaluates Gabi Vianna, partner-owner of the company.
In this way, the brand invests in content creation and marketing actions aimed at this platform, which today is responsible for more than 50% of the brand’s sales.
“Through our posts, we seek to promote our culture linked to a lifestyle, and thus arouse the desire to buy. It is a work of engagement, relationship, creation of identification with the brand and dissemination of a culture that goes beyond simple consumption”, tells the entrepreneur.
Passionate about the Rio de Janeiro Carnival, the sisters Andrea and Renata Jibrine created t-shirts with fun phrases and prints to wear during the revelry. The pieces started to attract the attention of revelers, and thus the virtual store Carmensitas was born, in 2011.
And Instagram has always been important in the brand’s strategy. “We started using the social network to promote the products, the brand’s lifestyle, in addition to our events. So, we started to notice people’s interest in buying through the network and we decided to use it also to sell”, says Renata.
Today, the brand has more than 31 thousand followers on Instagram and, in 2014, it earned 800 thousand reais. “And our sales through Instagram are quite significant. We have an average of 60 thousand sales per month, with 70% coming from São Paulo, 7% from Rio de Janeiro and 6% from Minas Gerais”, reveals the businesswoman.
The company, which is from Sorocaba, in the interior of São Paulo, sells differentiated products to make the consumer’s home look beautiful and cool.
With a little over a year in the market, the store already has a loyal clientele and serves all of Brazil. Do you know what the big impetus for growth was? Instagram!
“We started using the tool when we decided to expand sales nationwide. Today it represents most of our revenue”, says Taís Santana, responsible for the brand.
Instagram, which currently has more than 17 thousand followers of the brand, is the first and main contact of the store Mistura de Casinha with customers, representing 80% of the conversions made in the month. “For this reason, we prioritize frequent posts, which should be interesting and with as much information as possible about the products we offer”, it says.
Ana Carolina Costa adopted the Café mutt in 2012. As a puppy, the animal became very sick and, because of that, she had to spend a lot of money on consultations, medicines and hospitalizations for the puppy to improve. It was also from there that the last name Prejuízo for the dog came up.
After the Café got better, Ana decided to create an Instagram profile for the animal. With informal and first-person language, the success was immediate, and today the profile has more than 31,000 followers.
But the stylist has always had difficulty finding nice clothes for the puppies (Café has other “brothers”). It was then that she decided to unite her education with her great love for her “children”, manufacturing her own products. Thus was born the online store Café Prejuízo, which sells clothes and accessories for dogs.
Instagram? It remains the main base for daily sales. “This was a natural process, as the store came well after we created the profile. The social network has always been our most popular channel, where our greatest number of followers is concentrated”, says Ana.
Currently, a third of the online store’s sales come from there. And the strategy for the company to continue growing is the same as when the profile only served to publicize the cause. “The difference is that we now use photos of Café and Django with the products. But funny subtitles are always the biggest incentive for those who are consuming”, evaluates the owner of the brand.
Note that all brands use Instagram to support sales, not giving up on having a virtual store as well. So, if you don’t have yours yet, create yours now Virtual Store.
Discover more articles in our categories Fashion & Looks & Luxe et 90s Outfits.
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