5 tools for choosing store names [2020]
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Choosing a store name
Everything is (almost) ready for your virtual store to “come to life”. The only detail is that you haven’t been able to create a nice name for it yet.
Yes, although it doesn’t seem like it, this really is a complicated part, in which many entrepreneurs get stuck when choosing the ideal store name and this delay slows down other processes, such as the creation of a website, for example. The doubt is understandable, after all, this is how you will present yourself to the world…
The good news is that to help you out at this stage, there are some sites that automatically generate company names. The creation process is, in general, quite simple. It is only necessary to assess whether the suggestions fit the characteristics of your business.
And even if the offered options don’t completely please you, at least they open your mind with some ideas. From there, just work on the suggestions, until you reach the ideal name.
How to choose a store name
First of all, it’s worth giving some tips to choose the name of your store or company.
1. Keep your target audience in mind
2. Name needs to be short
3. It needs to be easy to remember
4. Keep an eye on trends
5. Check the competition
6. If possible use keywords
9. Be creative
10. Assess whether it is available for trademark registration
11. Then just choose a domain registrar.
Tools to choose the name of your online store:
Name Machine
Máquina de Nomes generates suggestions based on the chosen segment of action on the home page. The most interesting thing is that, for each suggested name, the website informs whether the brand is already registered with the National Institute of Industrial Property (INPI). Furthermore, it indicates possible domains for the term and whether they are available for use or not.
SME Guru
The way Guru PME works is quite similar. The system considers two main data to generate suggestions: the company’s operating sector and words that the entrepreneur intends to associate with the brand (this indication of terms is optional). By using these two variables, the tendency is for you to be able to get closer to the name for your company.
New business
On this site, you will have the opportunity to generate, with just one click, several ideas for store names, according to the segment. It is possible to generate names for clothing, beauty, computer and technology stores. In addition, you will have some tips on how to choose the perfect name for your store.
name.me
On this site, you will have the opportunity to generate, with just one click, several ideas for store names, according to the segment. It is possible to create names for clothing, beauty, computer and technology stores. You will also have some tips on how to choose the perfect name for your store.
NameStation
In this gringa tool, you enter your business segment and it generates ideas from relevant names that are in accordance with the information provided. Although the ideas are in English, you can translate them or use them as inspiration to create the term in Portuguese. Another possibility is to use the name in another language, as this is a common practice in the Brazilian market.
But, it is not enough to have the help of a tool, there are some tricks that will also help you in this moment. Check out:
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