🛍️ Store Name Generator + Name Ideas (See Immediate Availability)
Things to Remember When Naming Your Store
1. Exclusiveness!
If you want to stand out from the competition, then you need a name that stands out. Adding “General Goods” in high street stores won’t do anything in your favor.
Consider Google’s brand placement. The name is fun, quirky and full of meaning, derived from the mathematical term “googol”.
2. Keep it simple
Don’t choose long descriptive names like “The Wonderful Window and Door Emporium”. It’s not exciting, it’s hard to remember and to talk. Keep words of 2 syllables, maximum 3.
Your name should be short, catchy and easy to remember. Think how simple and easy IKEA is.
3. Involve others
Two heads are better than one, and three are better still. Test your ideas on others and see how they react. The name you thought was brilliant might not suit them well.
4. Check web domain and social networks
Before you get too excited about the name, you might run into a wall if you don’t check to see if it’s already in use. First check if anyone has already registered this name or a similar one. So find a web domain and buy it. Go to your social media channels and secure your name there. Even if you don’t end up using it, it’s better that no one else does.
5. Link store name to business size
Are you a corner store? Or a department store? Do you have a store or twelve? What are your growth plans?
6. Make it obvious what you do
Don’t be too abstract or worse, mislead people with your name. If you use the word “echo” in your name, for example, people instantly think of something eco-friendly.
Think about the connotations and associations of the words you’ve chosen using a glossary or language dictionary, even to come up with new ideas and terminology variations related to your store.
7. Check out the competition
Make sure you have done some market research. Knowing what others are doing and what is working for them will help to avoid any obvious associations.
Check more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.
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