What is Apple?
Apple is an American multinational technology corporation headquartered in Cupertino, California that designs, develops and sells consumer electronics, computer software, and online services. It is considered one of the big four tech companies along with Amazon, Google and Facebook (GAFA).
The company’s hardware products include iPhone smartphone, iPad tablet computer, Mac laptop, iPod portable player, Apple Watch smart watch, Apple TV digital player, AirPods wireless headphones, and smart speaker. HomePod.
Apple’s software includes macOS, iOS, iPadOS, watchOS and tvOS operating systems, iTunes media player, Safari web browser, Shazam acoustic recognition, iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode.
Its online services include the iTunes Store, iOS App Store, Mac App Store, Apple Music, Apple TV +, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay, Apple Pay Cash, and Apple Card.
Apple is well known for its size and revenue. Apple is the world’s largest tech company by revenue and one of the world’s most luxurious companies. In August 2018, Apple became the first U.S. public company to be valued at over $ 1 trillion.
The company employs 123,000 full-time people and operates 504 retail stores in 24 countries in 2018. It operates the iTunes Store, which is one of the world’s largest music streaming services. As of January 2018, over 1.3 billion Apple products were actively used around the world.
However, Apple receives a lot of criticism regarding the labor practices of its subcontractors, its unethical environmental and business practices, including anti-competitive behavior, as well as the origin of the raw materials.
Who is the founder of Apple?
They are Steve Wozniak, Steve Jobs and Ronald Wayne. Steve Jobs is the emblematic figure of the brand.
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American business mogul, industrial designer, investor, and media owner. He was chairman, chief executive officer and co-founder of Apple Inc, chairman and majority shareholder of Pixar, member of the board of directors of The Walt Disney Company following its acquisition of Pixar, and founder, chairman and chief executive officer of Pixar. direction of NeXT. Jobs is widely recognized as one of the pioneers of the personal computer revolution of the 1970s and 1980s, alongside Steve Wozniak, co-founder of Apple.
Jobs was born in San Francisco, California and adopted. He grew up in the San Francisco Bay Area. He attended Reed College in 1972 before dropping out the same year, and traveled across India in 1974 in search of enlightenment and the study of Zen Buddhism. His declassified FBI report claims he used marijuana and LSD while in college.
Jobs and Wozniak co-founded Apple in 1976 to sell Wozniak’s Apple I personal computer. A year later, the duo gained notoriety and wealth with the Apple II, one of the first mass-produced microcomputers which achieved great success. Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI). This led to the development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough of the Macintosh in 1984, the first mass-produced computer with a graphical interface.
The Macintosh introduced the desktop publishing industry in 1985 with the addition of the Apple LaserWriter, the first laser printer to use vector graphics. Jobs was forced to leave Apple in 1985 after a long power struggle with the company’s board of directors and then CEO John Sculley. That same year, Jobs took a few members of Apple with him to found NeXT, a computer platform development company specializing in computers for higher education and commercial markets. Additionally, he helped develop the visual effects industry by funding the computer graphics division of George Lucas’ Lucasfilm in 1986. The new company was Pixar, which produced the first 3D animated film Toy Story (1995).
Apple merged with NeXT in 1997 and Jobs became CEO of his old company within months. He was largely responsible for reviving Apple, which was on the brink of bankruptcy. He worked closely with designer Jony Ive to develop a product line with wider cultural ramifications, starting in 1997 with the “Think different” advertising campaign which culminated in the iMac, iTunes, iTunes Store, Apple Store. , iPod, iPhone, App Store and iPad. In 2001, the original Mac OS was replaced by a brand new Mac OS X, based on NeXT’s NeXTSTEP platform, giving the OS a modern Unix base for the first time. Jobs was diagnosed with a pancreatic neuroendocrine tumor in 2003. He died of tumor-related respiratory arrest at the age of 56 on October 5, 2011.
He has been entitled to many films retracing his life such as: Steve Jobs by Danny Boyle, Jobs by Joshua Michael Stern
Your time is limited, don’t waste it by leading an existence that is not yours. Steve Jobs
Apple brand turnover
- 2018: Apple achieves a turnover of $ 265.6 billion. (statista)
- 2017: Apple has a turnover of 229.3 billion dollars. (statista)
- 2016: Apple achieves a turnover of 215.6 billion dollars. (statista)
- 2015 : Apple has a turnover of 233.7 billion dollars. (statista)
- 2014 : Apple has a turnover of 182.8 billion dollars. (statista)
- 2013: Apple achieves a turnover of 170.9 billion dollars. (statista)
- 2012: Apple achieves a turnover of 156.5 billion dollars. (statista)
- 2011: Apple has a turnover of 108.2 billion dollars. (statista)
- 2010: Apple achieves a turnover of 65.2 billion dollars. (statista)
AT : Rise – B : Decrease – VS : Record year
There are 5 important points that made Apple known.
- A picture. Jobs is an iconic image of the company, even today despite his passing. Many followed him for his ideas and saw him as a visionary.
- A product. The iPhone is the brand’s most popular product. The smartphone makes 70% of Apple’s turnover on its own. It is a quality product that has established itself as a benchmark in its community.
- Loyalty. Apple services help build customer loyalty. Apple Music, the App Store, iCloud and Apple Pay are becoming essential and making you stay with the Apple brand.
- A huge market. Without China, the world’s largest smartphone market, Apple’s success would be much different. Mainland China generates about a quarter of Apple’s profits.
- A brand image. The Forbes List, which measures a company’s brand value by examining its financial numbers, has ranked Apple as the most valuable brand for the past eight years. This year it was valued at $ 182.8 billion.
General information about Apple
The head office : Cupertino, California, US
Employees: +137,000 employees
Direction : Tim cook
Subsidiaries : Beats by Dr. Dre (headphone brand), FileMaker now named Claris (database management software), Anobit (Flash storage device controller), Braeburn Capital (asset management company), AuthenTec (security mobile), FingerWorks (gesture recognition), Raycer (integrated circuit company).
Apple monopolizes the TOP 5 most expensive phones in the world.
Apple Social Networks
🍎 Who is the founder of Apple?
There are 3 founders: Steve Wozniak, Steve Jobs and Ronald Wayne. Steve Jobs is the emblematic figure of the brand.
🍎 What is Apple’s turnover?
Revenue was $ 265.6 billion in 2018. Apple is the first U.S. company to achieve $ 1 trillion in market capitalization.
🍎 Why is the Apple logo a bitten apple?
It is a tribute to Alan Turing, mathematician, who during World War II managed to crack the secret code of the Nazis. However, he was gay which was wrong at the time. Following his chemical castration, he committed suicide by biting into a poisoned apple.